3 strategies for conquering writer’s block and rejuvenating your approach to content marketing
After many months/years of blogging about the same general industry, products and/or services, you may find yourself running out of new ideas for your blog. This happens to countless bloggers — individuals and companies alike — so you’re definitely not alone if you’ve been feeling burned out and not too creative lately.
However, consistent posting is absolutely essential for a successful content marketing strategy, so how can you come up with new ideas and keep producing outstanding content if you’ve written about everything under the sun? Here are some ideas for overcoming writer’s block and rejuvenating your blog content to continue your content marketing campaign’s success:
Repurpose Old Content
If you have any audio content (old interviews, podcasts, etc.) that hasn’t been published in text format yet, now’s the best time to get started! The same logic applies for videos (even if they have captions, some people just don’t like watching videos) or blog posts you haven’t converted into audio/video formats yet. You might even consider creating infographics with statistics and research from an old (but not out of date) blog post, or updating blog posts from two or three years ago with new research, new links and new commentary.
Bring in Guest Bloggers
If you’re burned out, maybe it’s best to take a brief break from blogging and let someone else take the reins for a while. Bringing in multiple guest bloggers offers many benefits: new and interesting perspectives your audience might not have been exposed to before, free high-quality content (usually in exchange for a link back to their website or blog), and time for you to rest and refocus without sacrificing your blog’s posting schedule. (You could drive away audience members if you’re not consistent).
Snoop on Your Competitors
Disclaimer: We’re not arguing in favor of plagiarism (which not only looks bad for search algorithms but also for audience members reading your blog). Instead of blatantly copying your competitors (which again, you should never do), you can find out what topics are popular on their blogs by browsing their comment sections and assessing their engagement rates on social media (especially “share” rates).
Even if you’re always on top of industry news, there may be opportunities for evergreen content that you’re overlooking. To keep your blog content fresh, interesting and informative, perform your own outside research and try to include more useful advice or insightful commentary that was missing from your competitors’ blog posts.
