Are you inadvertently driving away followers on your brand’s social media channels? Here are some common mistakes you should definitely avoid if you want to keep your followers excited and engaged with your brand.
Researchers have said that these days people have shorter attention spans than goldfish (which have 9 second attention spans, for the record). How can your brand’s advertising strategy convince people to slam on the brakes while rapidly scrolling through their newsfeeds?
Want to reach a bigger audience this winter shopping season? Here are four festive strategies for attracting more customers through your social media channels.
The use of images in social media ads generally helps increase engagement — but is it a foolproof solution? Continue reading to find out!
How much effort do you put into your hashtag strategy for social platforms like Twitter and Instagram? Here are some best practices for using hashtags on branded social accounts…
Fear appeals are popular among advertisers – but are they truly the most effective forms of marketing on social media? Recent research conducted on fear appeals might surprise you.
Goal-setting isn’t just a personal matter – in fact, setting goals for your social media campaigns could help you save time and frustration while reducing your advertising costs.
The promotion you do before an event is arguably just as important as the event itself. Don’t risk abysmal ticket sales and low attendance figures. Try these proven strategies next time!
Advertising on Facebook shouldn’t be 100% focused on accumulating more "likes" for your page. If your posts are only getting a couple likes, comments or shares from your otherwise large follower base, here are some reasons why you might be experiencing this disengagement.
Years of hard work can be destroyed in minutes if you don’t respond appropriately to criticism posted online. Here are the most common mistakes you must avoid to prevent a PR nightmare.