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    02 January

    3 futuristic technologies that will transform social media marketing

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    What does the future of social media marketing look like? It’s not exactly like "Back to the Future," but you might be surprised!

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    19 December

    3 useful strategies for getting to know your target audience better

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Want to learn more about your target audience to fine-tune your marketing strategy? Your brand can’t afford to ignore these free and super easy audience analysis strategies!

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    06 December

    4 common social media mistakes that can seriously backfire with your audience

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Are you inadvertently driving away followers on your brand’s social media channels? Here are some common mistakes you should definitely avoid if you want to keep your followers excited and engaged with your brand.

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    22 November

    4 proven ways to stop people from scrolling past your social ads

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Researchers have said that these days people have shorter attention spans than goldfish (which have 9 second attention spans, for the record). How can your brand’s advertising strategy convince people to slam on the brakes while rapidly scrolling through their newsfeeds?

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    08 November

    Four festive ways to attract holiday shoppers on social media

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Want to reach a bigger audience this winter shopping season? Here are four festive strategies for attracting more customers through your social media channels.

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    18 October

    Do social media posts with images always perform better?

    • Posted by Kate Drake
    • Categories Blog

    The use of images in social media ads generally helps increase engagement — but is it a foolproof solution? Continue reading to find out!

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    03 October

    3 hashtagging mistakes that all brands must avoid

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    How much effort do you put into your hashtag strategy for social platforms like Twitter and Instagram? Here are some best practices for using hashtags on branded social accounts…

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    19 September

    Should you use fear appeals in your social ads?

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Fear appeals are popular among advertisers – but are they truly the most effective forms of marketing on social media? Recent research conducted on fear appeals might surprise you.

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    05 September

    Are you setting goals for your social media campaigns?

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Goal-setting isn’t just a personal matter – in fact, setting goals for your social media campaigns could help you save time and frustration while reducing your advertising costs.

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    15 August

    3 useful ways to promote your upcoming event on social media

    • Posted by Kate Drake
    • Categories Blog

    The promotion you do before an event is arguably just as important as the event itself. Don’t risk abysmal ticket sales and low attendance figures. Try these proven strategies next time!

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