Understanding Facebook Analytics
Course Description: Find out how to measure your Facebook performance. This class will touch on the key indicators for social marketing success, with instruction on both analytical terminology and...
Facebook Contesting Basics
Course Description: Want to create some action on your Facebook page? Holli and Lauren will walk you through the elements of running an effective contest to help you turn...
Creating Compelling Social Media Content
Course Description: A sustainable campaign requires an understanding of your target demographic and how to effectively use social channels to reach them. Lauren and Holli walk you through: –...
Facebook Power User Tips
Course Description: Ready to Power Up your Facebook skills? Discover the tools and techniques savvy users lean on to promote their brand on the world’s largest social channel.
Facebook Boosting: Which Posts and For How Much?
Course Description Boosting a post on your Facebook business page allows you to reach more people. You can choose your audience and your budget. We’ll give you some tips...
What to Say—and Not Say—When Responding to Customer Comments
Course Description Unsure how to handle customer comments, especially if they’re not positive? This class focuses on what to say to both positive and negative comments. **Featuring guest presenter...
Taking Your Business LIVE on Facebook
Course Description Facebook Live is an increasingly popular way for businesses to reach their target audience. Find out why and how you can make use of this feature on...
Free Social Media Tools for Recruiting and Hiring Employees
Course Description Looking for new talent? We’ll show you how to make use of *free* social media tools to recruit and hire candidates for open positions. Target Audience Entry-Level...
Facebook Marketplace Basics
Course Description The difference between Facebook Shops and Facebook Marketplace, how to create and list an item for sale. Target Audience All Users
Creating Facebook Ads + How to See Competitors’ Ads
Course Description The basics of creating a Facebook ad and how to see what your competitors’ ads look like. Target Audience All Users
Making the Most of Your Facebook Contest + Increasing Facebook Viewership Through Boosting
Course Description What every entrepreneur needs to know about contesting on social media, and how to use boosting on Facebook to increase visibility of content. Target Audience Social Media...
Creating and Managing a Facebook Shop
Course Description The must-know info about creating and managing Facebook Shops and ways it can help elevate your brand. Target Audience All users