How To Optimize Your LinkedIn Profile
Course Description Learn how to make your LinkedIn profile more effective at attracting and converting prospects. This session will touch on technical and psychological techniques for upgrading your personal...
Social Marketing Strategies For CBD
Course Description Struggling to promote your CBD business on social media? You’re not alone. Find out what strategies have been successful for promoting products through paid placement and organic...
A Beginner’s Guide To LinkedIn
Course Description Discover the power of LinkedIn for reaching out to professionals. Learn how LinkedIn can contribute to B2B sales and provide partnership opportunities as you leverage its tools...
How To Use Facebook Events To Attract Eyeballs
Course Description This session will teach you how to use Facebook Events to reach more people. This underused technology will provide outreach opportunities that won’t cost you a dime, but will...
Facebook Advertising Fundamentals
Course Description This session will teach you how to run your own Facebook Advertising campaign using the “Promote” feature on your business page. This course is designed for beginning social marketers...
How To Target Your Facebook Content
Course Description This session will teach you how to target your Facebook messaging to specific markets based on demographics, geography and behavioral patterns. You’ll learn how to incorporate those targeting criteria...
How To Respond To Customer Reviews
Course Description This session will teach you how to respond to customer reviews, both positive and negative. You’ll learn how to diffuse difficult situations and avoid missteps that could give naysayers more visibility...
Better Social Advertising Is As Simple As C-A-B
Course Description This session will teach you how to create social media advertising campaigns that effectively engage and convert your audience. You will learn the power of aligning business objectives...
Business Survival Guide During COVID-19
Course Description This session will provide some tips and techniques for transitioning your business to a social sales model. This session was recorded during the COVID-19 crisis, when brick-and-mortar selling strategies...
Introduction To Facebook Analytics
Course Description This session will teach you how to use Facebook Insights to measure your social marketing performance. We will explore key performance indicators for digital marketing success, including fan...
Successful Strategies For Facebook Networking
Course Description This session will teach you the fundamentals of Facebook networking, with instructions on comment-marketing, content-sharing strategies, tagging tactics and group marketing. You’ll discover ways to improve the reach...
How To Get Facebook To Approve Your Boosts
Course Description This session will introduce you to Facebook’s advertising guidelines, with specific insights into why the social channel may be rejecting your boosts. We will examine a range...