What You Need To Know About Google Analytics

Teacher

Course Description

One of the most popular sources for online traffic data is Google Analytics, which will track the activity of every person who visits your website. This course will provide you with an overview of the platform, plus some little-known sweet spots for data that will allow you to wow customers.

This course is designed for newcomers to Google Analytics. More advanced courses on tracking pixels, utm sources and campaign configuration will come in subsequent tutorials. Today’s course is meant to provide you with tools for evaluating campaign performance and communicating effectively with customers.

Target Audience

Social5 Customer Relations
Social5 Marketers
Social5 Editors
Social5 Advertising Specialists

Course Features

Lectures 1
Quizzes 1
Duration 1 hour
Skill level Intermediate
Language English
Students 27
Certificate No
Assessments Self

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Understanding Google Analytics 0/2
- Lecture1.1
  
  Watch Video
  
  18m
- Quiz1.1
  
  Quiz
  
  8 questions

Jeremiah Stettler

Jeremiah Stettler is a long-time political and investigative journalist who worked most recently as an editor for Utah’s largest newspaper, The Salt Lake Tribune. His work has been recognized by organizations such as the Associated Press, Society of Professional Journalists and Investigative Reporters and Editors. Academically, his background is in communications with bachelor’s degrees in journalism and politics and a master’s degree in public policy.