Measuring Your Success

Teacher

Course Description

Facebook provides all sorts of analytics for us to determine how our social campaigns are performing. These tools range from very simple to quite complex and powerful. In this lesson, we’ll take a quick look at some of the simpler ways to investigate our social success.

Target Audience

Beginners
Marketers who have been posting for a while but don’t know how successful they are.
Marketers who have been posting and having success but crave a better understanding of their audience and its behavior.

Course Features

Lectures 10
Quizzes 1
Duration 1 hour
Skill level All levels
Language English
Students 86
Certificate No
Assessments Self

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Quantify Your Progress Using Facebook Analytics 0/11
- Lecture1.1
  
  Introduction
  
  1m
- Lecture1.2
  
  Introduction to Facebook Analytics
  
  4m
- Lecture1.3
  
  Understanding the Big 5 Metrics
  
  2m
- Lecture1.4
  
  Measurement #1: Likes
  
  2m
- Lecture1.5
  
  Measurement #2: Reach
  
  1m
- Lecture1.6
  
  Measurement #3: Visits
  
  2m
- Lecture1.7
  
  Measurement #4: Posts
  
  2m
- Lecture1.8
  
  Measurement #5: People
  
  3m
- Lecture1.9
  
  How to Improve Your Numbers
  
  1m
- Lecture1.10
  
  Challenging Yourself
  
  1m
- Quiz1.1
  
  Quiz
  
  8 questions

Kate Drake

Kate oversees all education-related initiatives within Social5. With a Masters degree in Library and Information Science from Emporia State University, she is uniquely qualified for the role. She has a welcoming and kind approach that helps students feel at ease and learn in a safe environment. Often Canadian, she currently hails from Salt Lake City, Utah.