Digital adoption by seniors continues to rise

We’re all familiar with the influence digital communications have in the marketing and advertising world. Say “digital” and what age group comes to mind?

If you’re like most people, you’d envision a young adult or teen wearing AirPods and Snapchatting with their friends.

You might want to revise that picture. Aging Today Online reveals that the big news in digital devices is their adoption by seniors. People aged 50 and up are the biggest adopters of digital technology.

Older Americans, just like their ancestors, will experience a gradual loss of visual acuity. That’s why merchants from small companies to gargantuan firms alike will migrate to high-resolution digital displays. It’s simple logic that businesses will take a strong interest in technology that will help seniors take in those marketing pitches.

Digital screens of all sizes already deliver impressive displays. The sea-change will be in the rate of adoption of these devices, because a lot of Americans have visual issues and the number of affected individuals will only increase. Increasing visual acuity in digital displays is a timely solution for changing demographics. Considering all this, it’s little surprise that one of largest sectors of the tablet market belongs to seniors. With larger displays and the ability change font sizes when reading, these devices have brought new life to an older generation ever since the introduction of the Apple iPad in 2010. And while many younger consumers are opting for bigger smartphones, seniors are happy to keep separate devices, often using a no-frills flip phone for calls and tablets for media consumption.

Even as the global phone market has slowed in recent year, all these factors add up to what promises to be a golden age for digital-display devices.