Social5 UniversitySocial5 University
  • Courses
  • Certifications
  • Events
  • Blog
  • Info
    • Login
    • Profile
    • About Us
    • FAQ
    • Private Training
    • Contact
      • Cart

        0
      • Login

        Login with your site account

        Lost your password?

    • Courses
    • Certifications
    • Events
    • Blog
    • Info
      • Login
      • Profile
      • About Us
      • FAQ
      • Private Training
      • Contact

    Blog

    • Home
    • Blog
    • How To Make Your Email Subject Lines Sing

    How To Make Your Email Subject Lines Sing

    • Posted by Kate Drake
    • Categories Blog
    • Date March 27, 2017
    • Comments 0 comment

    When it comes to email marketing, it’s all about the open rate. You can’t get your message across if no one reads it!

    And the biggest factor in getting people to open your email is the subject line. This is the first impression your audience will get of your email, so it’s important to look good! With that in mind, here are some quick tips:

    Keep it short and sweet

    Try to be as concise as possible when crafting your subject line. Less than 50 characters is the industry standard, but less than 30 is even better. This will allow your entire subject line to fit on a mobile phone screen. Don’t be afraid to have fun! Play around with one-word subject lines and see what you can come up with.

    Stay on topic

    Make sure that your subject line relates to your email. A misleading subject line could subject you to prosecution or fines under CAN-SPAM laws. And no one likes false promises, so even if you don’t get in trouble with the law, you may end up on the dreaded “unsubscribed list.”

    Make it personable

    Your audience wants to feel like you are talking directly to THEM. Make sure your subject line — and your entire email — doesn’t sound like a robot. Use a friendly voice and avoid jargon or “sell, sell, sell”-type language. Remember, there’s a person on the other end, not just a wallet.

    Show how you can help

    An email titled, “Increase your sales by 50%” is going to be more interesting than an email titled, “Tips to Increase Sales.” Don’t be afraid to give specific details about what the email contains.

    Crafting the perfect subject line can be tricky, but if you put in a little time and effort, the rewards — and your open rate — could be huge! It’s worth it to put a little more thought into your subject line so you make a great first impression.

    • Share:
    Kate Drake
    Kate Drake
    Kate oversees all education-related initiatives within Social5. With a Masters degree in Library and Information Science from Emporia State University, she is uniquely qualified for the role. She has a welcoming and kind approach that helps students feel at ease and learn in a safe environment. Often Canadian, she currently hails from Salt Lake City, Utah.

    Next post

    Do small businesses need to scale back their social media automation?
    27 March, 2017

    Leave A Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    Search

    Categories

    • Blog

    Popular Courses

    Products and Services

    Products and Services

    Free
    Facebook Boot Camp

    Facebook Boot Camp

    $99.00
    Free for members
    Five Simple Strategies For Promoting Your Business On Social Media

    Five Simple Strategies For Promoting Your Business On Social Media

    $99.00
    Free for members

    Social5 University

    801-980-5080

    support@social5.com

    Info

    • About Us
    • FAQ
    • Contact

    Resources

    • Courses
    • Collections
    • Events
    • Blog

    Social5

    • Social5
    • Social5 Development Group

    © Social5

    • Privacy
    • Terms