Fear appeals are popular among advertisers – but are they truly the most effective forms of marketing on social media? Recent research conducted on fear appeals might surprise you.
Goal-setting isn’t just a personal matter – in fact, setting goals for your social media campaigns could help you save time and frustration while reducing your advertising costs.
The promotion you do before an event is arguably just as important as the event itself. Don’t risk abysmal ticket sales and low attendance figures. Try these proven strategies next time!
Advertising on Facebook shouldn’t be 100% focused on accumulating more "likes" for your page. If your posts are only getting a couple likes, comments or shares from your otherwise large follower base, here are some reasons why you might be experiencing this disengagement.
Years of hard work can be destroyed in minutes if you don’t respond appropriately to criticism posted online. Here are the most common mistakes you must avoid to prevent a PR nightmare.
Which of the many Facebook campaign objectives is right for your brand’s current promotion? Continue reading to discover the best ways to optimize your Facebook marketing spend.
If you deploy a social media campaign that upsets or angers your target audience, what should you do? Here are three steps you must take to preserve your brand’s reputation after a campaign backfires.
If you plan on hosting a social media contest for your brand’s followers, then you can’t afford to make these common mistakes!
Advertising your brand on Facebook is easier than you might think. For starters, avoid these 5 mistakes while promoting your branded Facebook page!
Give your tweets a little more kick with these four easy-to-implement Twitter tips.