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    Kate Drake

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    • Author Kate Drake
    20 March

    Facebook vs. Instagram – Which platform is best for your brand?

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Should Facebook or Instagram be your brand’s #1 priority? Here are some things to think about.

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    06 March

    Short vs. long-form content: Which is best for your blog?

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    How long should your blog posts be? While there are obvious advantages to short-form content, you might be surprised by how much long-form content could benefit your content marketing strategy.

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    21 February

    5 common design mistakes that are killing engagement rates on your social ads and pages

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Could you be inadvertently scaring away followers on social media with these common visual design mistakes? Here are some easy ways to fix them!

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    06 February

    4 reasons why you can’t afford to ignore your brand’s SEO strategy

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Are you putting too little emphasis on your brand’s SEO strategies? Here are 4 reasons why you NEED to pay close attention to your search engine optimization campaigns.

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    16 January

    How to optimize your marketing strategy for people with disabilities

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    There are millions of Americans with disabilities who go online every day. Don’t miss out on valuable opportunities to create more accessible content on your website and social channels.

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    02 January

    3 futuristic technologies that will transform social media marketing

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    What does the future of social media marketing look like? It’s not exactly like "Back to the Future," but you might be surprised!

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    19 December

    3 useful strategies for getting to know your target audience better

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Want to learn more about your target audience to fine-tune your marketing strategy? Your brand can’t afford to ignore these free and super easy audience analysis strategies!

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    06 December

    4 common social media mistakes that can seriously backfire with your audience

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Are you inadvertently driving away followers on your brand’s social media channels? Here are some common mistakes you should definitely avoid if you want to keep your followers excited and engaged with your brand.

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    22 November

    4 proven ways to stop people from scrolling past your social ads

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Researchers have said that these days people have shorter attention spans than goldfish (which have 9 second attention spans, for the record). How can your brand’s advertising strategy convince people to slam on the brakes while rapidly scrolling through their newsfeeds?

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    08 November

    Four festive ways to attract holiday shoppers on social media

    • Posted by Kate Drake
    • Categories Blog
    • Comments 0 comment

    Want to reach a bigger audience this winter shopping season? Here are four festive strategies for attracting more customers through your social media channels.

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