Get ready for a crash course on Google Analytics, which will help you understand how many people are clicking on your website, where those people are coming from and what visitors are doing once they reach your page. Although Google Analytics sounds mysterious, it can easily be demystified through this 30-minute course that will provide basic tips for installing Google Analytics on your website and navigating the platform once it is there.
- Overview of Google Analytics: What it is and how to get it
- Understanding key performance metrics
- Using Google Analytics to better serve, and better convert, your customers
- Q&A with Social Media Strategist Jeremiah Stettler on social media marketing topics