Each social media channel allows a customized profile, banner or background image. If you’re not using branded imagery, you’re missing out on a powerful way to magnify your brand.
Bad imagery – that’s improperly sized, of poor quality or looks thrown together – leaves visitors with a negative impression. However, visuals that are properly sized for the platform, look appealing and include your logo, tagline or website address make a positive statement about your business to both prospective and existing customers.
Each platform is different in terms of the size, shape and area they allow you to customize, and they frequently change their specifications.
Strong brand equity enhances your perceived quality and demonstrates the added value you bring to your customers. Make sure your branding is visible, consistent and engaging. If you need to, hire someone to do it for you. Branding yourself properly is that important.