Social selling: Two key ways to boost the bottom line

Google “social media tips,” and you’ll find a lot of valuable information about how to be successful in social media. Things like tailoring your content to each platform (no cat videos on LinkedIn, please!), posting consistently and responding to comments in a timely fashion are important for every brand’s online reputation.

To make a sale, though, there are a couple of additional things to keep in mind.

Give them a reason to come

You’ve probably been told to “give value” to your followers. It’s true, but it’s a tricky concept to define. It really depends on your customer base and what they’re looking for when they come to you. To break it down into something actionable: Solve a problem, provide pertinent information, provide comic relief in the middle of a boring day (back to those cat videos). Any and all of these things could be what brings people to your social media platforms on a daily basis.

Give them a shout out

People love to be recognized and acknowledged. So mention your clients in your posts. Tag them. Take a picture with them and upload it to Facebook, Twitter, Instagram and LinkedIn. Always with their permission, of course. Tagging is especially valuable because it gets you in front of their network, exposing you to a whole new crop of potential clients.

Try implementing these two extra steps and see how your social media strategy starts paying off.