According to HootSuite research, there are more than 30 million company pages on LinkedIn. This is undoubtedly an impressive figure, except for the fact that many companies fail to fully optimize their pages in ways that will generate more traffic and buzz for their businesses.
If you want to get the most out of your company page, here are four quick and easy ways you can improve your brand’s professional online presence:
Complete the “About” Section
One of the easiest ways to direct more traffic to your company’s website is by including it on your company page. It sounds like common sense advice, but you’d be surprised by how many businesses fail to list their websites, phone numbers, addresses, hours and other relevant information on their social media pages, especially a professional networking site like LinkedIn!
Don’t leave this opportunity to connect with new audience members on the table – fill out your “About” section before you promote the page or add any new content to it. This also goes for your company’s summary: you get up to 2,000 characters to explain who you are and what you do, so don’t waste this section by only filling in a few sentences’ worth of information about your company.
Include Relevant Hashtags
Did you know that LinkedIn company pages let you include hashtags for your business? Unlike Instagram, there’s typically no limit to the number of hashtags you can include, but for best results, you’ll want to aim for around 5-10 hashtags related to your products/services and industry. This can make your page more discoverable for people searching for companies just like yours with the same keywords.
Customize Your Page for Global Audiences
Did you know you can create a LinkedIn profile and company page in multiple languages? LinkedIn also lets users translate posts in their newsfeeds into more than 60 languages, but you can get a step ahead of your competition by proactively offering translated versions of your page and posts for non-English speaking audience members.
Repost Content from Your Blog
Far too many companies on LinkedIn are making the critical mistake of not reposting their valuable blog content on LinkedIn. Instead, many companies either leave their pages relatively empty or they try to encourage people to visit the official company blog instead.
But why can’t you encourage people to engage with your brand directly on LinkedIn? To stay relevant, your brand should develop a regular content marketing strategy specifically geared toward a LinkedIn audience. This may involve a blend of short posts, full-length blogs and/or videos — as long as it’s quality content and your company page is optimized to drive traffic to your website, then it’s hard to go wrong with this strategy!